smallbusinessodyssey.com - Part 2

Small Business Marketing: A Personal Odyssey

By Ron Passfield on Sunday, October 9th, 2011 | No Comments

Human Resource Consultancy

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing.

Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small business.  Most business arrived by word of mouth through the professional services provided by our HR consultants.

However, with the GFC, our business income dropped by 50% in six months.  So we had to look at ways to improve the income from our small business.

via smallbusinessodyssey.com

This is the post that launched my new blog, http://www.smallbusinessodyssey.com

I am sharing my journey into online marketing of my offline small business. I'll share the strategies and tactics I use in day-to-day marketing of our business:
http://www.meritsolutions.com.au

YouTube - Nicholas Christakis: The hidden influence of social networks

Nicholas Christakis: The hidden influence of social networks

TEDtalksDirector 913 videos Subscribe Subscribed

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via youtube.com

Social networks shape our thinking, our lives and our actions. They are arenas of influence.

Nicholas Christakis in this video presentation shows how social networks can explain the growth of philanthropy, obesity and drug use.

His visual presentation of the forming and re-forming of a social network over 15 years is stimulating and enlightening. It will change your perspective of social networks and their power for creating good in the world.

Nicholas maintains that social networking is embedded in our genes and that one only has to look at our offline social networks to confirm this.

The question for us as business owners and online marketers is. "How are we going to use these arenas of influence?" Will the world be a better place as a result of our actions on Facebook, Twitter, Squidoo, RedGage and other social networking sites?

Strategic Plan Document | Don Crowther

Here’s a link to the Two Page Strategic Plan Template
It’s a zip file that contains the template and a sample of it filled out for a fictitious business in both a Microsoft Word document and in PDF format in case you don’t have Word.

And here’s a video that describes how to do fill it out.

The key here is that it’s not the form that makes the difference, it’s the thought behind it. So, I recommend that you plan on spending at least 2-3 hours in a quiet room, with no distractions to think about the elements asked for in this form.

via doncrowther.com

Don Crowther does it again with this excellent tool for developing your own strategic plan - 2 Page Strategic Plan

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Ron Passfield, PhD, Giant Squid100 and creator of the SquidooRoo Training Program in social media marketing.

How To Research Facebook To Find Profitable Topics - Entrepreneurs-Journey.com by Yaro Starak

Press the PLAY button on the video below to begin watching.

Text Transcript of Video

• Download the text transcript [ PDF ]

via entrepreneurs-journey.com

In the video you see one way to gather live feedback from real people about potential topics and also gauge how popular topics could be. The video above helps with Milestone One (Topic Selection) from the The Roadmap to Become A Blogger:
http://www.becomeablogger.com/roadmap/

Visit the SquidooRoo Program for focused training in social media marketing:
http://www.squidooroo.com

9 Traits of Successful Marketers (Pt 2) - Get Rich Click With ClickBank

9 Traits of Successful Internet Marketers (Part 2)

As promised, 5 more traits of successful marketers from Neil Hartley and Dush Ramachandran’s presentation at the Internet Marketing Party – a gathering of like-minded Internet marketing entrepreneurs and marketing professionals held the second Tuesday of every month in Austin, TX and run by Dave Gonzalez.

• They take action. Inevitably, we all face tasks we would rather put off for another day. Successful Internet marketers understand that getting those tasks done now can translate into more sales today AND tomorrow. Procrastination can, and will, prevent you from becoming successful.

via getrichclick.com

Some list building insights from Clickbank executives along with 5 traits of successful Internet marketers. The list of traits is a good basis for reflecting on your own Internet marketing. The five traits discussed are - take action, believe in yourself, don't be afraid of competition, pursue multiple revenue streams, invest in your own skill and knowledge building.

SEO for Wordpress Blogs

via AudioBoo

Facebook Marketing in 2011

via AudioBoo

Facebook Explodes Traffic

Facebook is on the move with three important trends:

1. Facebook traffic exceeded that of Google in March 2010


2. Facebook ads - cheaper and more targeted than
Google Adwords


3. Facebook Social Plug-Ins - Going Viral

For more information and links visit:
Facebook Explodes Marketing Potential

SquidooRoo is coming - 6 month social media marketing course.

Beat procrastination with productivity

Posterous - email blogging and screen capture blogging