tag:blogger.com,1999:blog-14986988753998086182012-02-03T10:07:24.835+10:00A series of audio training courses focusing on social media such as Squidoo, RedGage, Twitter, Facebook and Blogging.Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.comBlogger241100tag:blogger.com,1999:blog-1498698875399808618.post-11383434232126452032012-02-03T10:07:00.001+10:002012-02-03T10:07:24.865+10:00

How To Be Productive: The Internal ChallengesIf you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive. There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-51595359743341218882012-01-19T06:44:00.001+10:002012-01-19T06:44:24.852+10:00

Google is Integrating Google+ With Search Engine Results January 16, 2012 By Ron Passfield Leave a Comment Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-65901095937190660412012-01-09T06:49:00.001+10:002012-01-09T06:49:10.476+10:00

Squidoo is a Search Engine!: Implications for Small Business Marketing December 18, 2011 By Ron Passfield 1 Comment Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-30508176116393930612012-01-08T06:35:00.001+10:002012-01-08T06:35:43.111+10:00

You are here: Home / Squidoo / The Many Ways to Market Your Small Business on Squidoo The Many Ways to Market Your Small Business on Squidoo December 17, 2011 By Ron Passfield Leave a Comment  Squidoo, as a multimedia platform, offers many ways to engage in small business marketing.  You are really only limited by your imagination so it is well worthwhile

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-46895942699225288552011-12-26T07:08:00.001+10:002011-12-26T07:08:55.783+10:00

You are here: Home / outsourcing / Is Outsourcing the Right Option or Should You In Source? Is Outsourcing the Right Option or Should You In Source? October 18, 2011 By Ron Passfield 1 Comment   Small business owners frequently turn to outsourcing instead of in sourcing for their online small business marketing.  However, it has been my experience that in

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-56713224389624992712011-12-17T04:00:00.001+10:002011-12-17T04:00:16.355+10:00

You are here: Home / marketing style / What is Your Marketing Style? What is Your Marketing Style? October 15, 2011 By Ron Passfield Leave a Comment Are you aware of the marketing style that you use in promoting your small business?   Developing a consistent and congruent marketing style is one aspect of effective business branding. This point was brought home

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-30303791349539707342011-12-17T03:39:00.001+10:002011-12-17T03:39:25.931+10:00

You are here: Home / social bookmarking / RedGage: Social Bookmarking with a Difference RedGage: Social Bookmarking with a Difference October 14, 2011 By Ron Passfield Leave a Comment   Social Bookmarking is designed to create online bookmarks that store information about your small business. Sites that provide social bookmarking often have a high Page Rank

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-66612906396660139462011-11-14T17:11:00.001+10:002011-11-14T17:11:16.289+10:00

      I was just checking the Alexa ranking for Posterous this morning and found the following information:   Traffic ranking globally:       506 Traffic ranking US              453 Traffic ranking UK              349   Compared to the general Internet population, the site appeals to people who have graduate education, browse from work and have no children.  Additionally, age groups 25-

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-71174410178951675052011-11-06T21:44:00.001+10:002011-11-06T21:44:30.893+10:00

Backlinks: To Buy or Not to Buy, That is the Question! October 15, 2011 By Ron Passfield 1 Comment   Backlinks are one of the core measures that Google uses to evaluate a small business website/blog and determine where the site will appear in search engine results.  Unfortunately, many small business owners have been convinced by some Internet marketers to buy links to build

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-27972929951632367052011-11-03T09:02:00.001+10:002011-11-03T09:02:19.579+10:00

Social Media: Where Are Your Customers Conversing? By Ron Passfield on Wednesday, October 12th, 2011 | No Comments   With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-47266954973806103292011-11-01T18:30:00.001+10:002011-11-01T18:30:56.622+10:00

Turn Photos into Video to Promote Your Small Business By Ron Passfield on Tuesday, October 11th, 2011 | 1 Comment   One of the easiest ways to market your small business is to turn your photos into video.  You must have lots of photos lying around that you can use for this purpose.  However, if you want to make the most of this highly effective marketing option,

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-62574882353591677552011-10-29T11:43:00.001+10:002011-10-29T11:43:08.033+10:00

Are Your Listings in Local Business Directories Accurate? by Ron Passfield on Monday, October 10th, 2011 | No Comments I was checking the search results for my business name, Merit Solutions Australia, in Google and was surprised with the results from local business directories. A lot of the entries in the first two pages of Google results were listings from local

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-67320430067831529122011-10-27T11:11:00.001+10:002011-10-27T11:11:20.356+10:00

Small Business Marketing: A Personal Odyssey By Ron Passfield on Sunday, October 9th, 2011 | No Comments Human Resource Consultancy Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing. Up until the GFC, our gross income had been growing at

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-10916928219812814482011-05-19T08:18:00.001+10:002011-05-19T08:18:33.451+10:00

Nicholas Christakis: The hidden influence of social networks TEDtalksDirector 913 videos Subscribe Subscribed Loading... Loading... via youtube.com Social networks shape our thinking, our lives and our actions. They are arenas of influence. Nicholas Christakis in this video

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-77662230153588925982011-02-26T11:13:00.001+10:002011-02-26T11:13:08.134+10:00

Here’s a link to the Two Page Strategic Plan Template It’s a zip file that contains the template and a sample of it filled out for a fictitious business in both a Microsoft Word document and in PDF format in case you don’t have Word. And here’s a video that describes how to do fill it out. The key here is that it’s not the form that makes the difference, it’s the thought behind it. So, I

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-21605910260073066542011-02-09T09:50:00.001+10:002011-02-09T09:50:25.275+10:00

Press the PLAY button on the video below to begin watching. Text Transcript of VideoDownload the text transcript [ PDF ] via entrepreneurs-journey.com In the video you see one way to gather live feedback from real people about potential topics and also gauge how popular topics could be. The video above helps with Milestone One (Topic Selection) from the The Roadmap to Become A Blogger: http:

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-81747848614232738932011-02-03T07:02:00.001+10:002011-02-03T07:02:15.161+10:00

9 Traits of Successful Internet Marketers (Part 2) As promised, 5 more traits of successful marketers from Neil Hartley and Dush Ramachandran’s presentation at the Internet Marketing Party – a gathering of like-minded Internet marketing entrepreneurs and marketing professionals held the second Tuesday of every month in Austin, TX and run by Dave Gonzalez. They take action.

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-1315312899814891362011-01-02T05:36:00.001+10:002011-01-02T05:36:51.625+10:00

Listen! via AudioBoo

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com1tag:blogger.com,1999:blog-1498698875399808618.post-85740571929093134872010-12-17T04:59:00.001+10:002010-12-17T04:59:48.469+10:00

Listen! via AudioBoo

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-46390907789236462152010-05-16T11:56:00.002+10:002010-05-16T22:57:29.007+10:00

Facebook is on the move with three important trends: 1. Facebook traffic exceeded that of Google in March 2010 2. Facebook ads - cheaper and more targeted than Google Adwords 3. Facebook Social Plug-Ins - Going Viral For more information and links visit: Facebook Explodes Marketing Potential SquidooRoo is coming - 6 month social media marketing course.

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-5985080008956675642010-02-05T17:11:00.000+10:002010-02-05T17:11:17.212+10:00

Listen!

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-84180357120534300212010-02-05T17:07:00.000+10:002010-02-05T17:07:12.771+10:00

Listen!

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-32846405115588512752009-08-30T06:58:00.000+10:002009-08-30T06:58:04.830+10:00

This podcast explains the new social bookmarking and networking site, RedGage. The audio discusses the ways that RedGage pays you for uploading your content - your links, photos, videos and blog posts. Learn about the four ways to earn money on RedGage. CLICK here to join RedGage Make Money on RedGage Guide to RedGage Tutorials How to Use Social Media for affiliate marketing ************

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0tag:blogger.com,1999:blog-1498698875399808618.post-61743886114504236682009-08-28T13:28:00.003+10:002009-08-30T07:34:46.243+10:00

This podcast discusses four ways to promote your Squidoo lens on the social bookmarking and social networking site, RedGage. Explains the value of cross-posting to achieve maximum exposure on the search engines such as Google.  Shows how RedGage feeds into Google's emphasis on "universal search". CLICK here to join RedGage Make Money on RedGage Guide to RedGage Tutorials How to Use Social

Ron Passfieldhttp://www.blogger.com/profile/06227464273458065412noreply@blogger.com0